Eefje Jonker, Strategy Designer at BusinessModels Inc. and responsible for the Dutch office, guides organisations in designing their strategy and value proposition and innovating their business model. Technological advances, globalisation and the Internet are reshaping consumer needs and expectations and change the competitive landscape. Eefje helps organisations gain strategic agility.

Eefje has 14 years experience in strategy, marketing and organisational change. She was responsible for the realisation of several value propositions, strategic (online) positioning, branding en large change programmes.

Eefje is an expert in strategy design, marketing and new work methods. Before Business Models Inc., Eefje was head of marketing and programme director at Postbank and ING.

 Eefje speaks English and Dutch.